Welcome to the new Ardent

We are delighted to announce that Ardent has undergone a significant re-brand.

The transformation which has taken months of hard work and collaboration across the team, has seen key assets undergo exciting change, including our logo, website, and design aesthetic.

Ardent has grown significantly over the last few years, with both the team calibre and scale of our service offering changing immeasurably since our last update nearly 15 years ago. It was time for an updated look that supported our growth as a company and reflected the industry-leading services we provide today.

Partnering with Birmingham-based digital marketing agency Barques, we set out on a journey of discovery to identify who are we, who we service, and most importantly what our key purpose is.

We wanted our new visual identity to be bold and reflect the importance of our services in major infrastructure and regeneration projects across the UK and Ireland.

 

So, what’s new?

Logo and design:

Whilst the name Ardent remains integral to our identity, we will no longer include ‘infrastructure and regeneration’ as part of our logo.  Although this is at the heart of what we do, as we continue to make great strides and grow as a business our service offering has expanded to so much more. Our new simplified logo creates a more powerful visual, whilst signifying a shift in strategy and focus.

Accompanied by a bright colour palette and recognisable ribbon design element, our new aesthetic is an evolution of Ardent’s signature blues, with the addition of vibrant greens and a deep navy to reflect a fresh, modern design. The ribbon design element acts as a visual indicator of Ardent’s unique approach of offering services supporting projects from conception to completion.

 

Website:

We have created a sleek and intuitive website that is now much easier and faster to navigate. We want our users to find exactly what they’re looking for, whilst better representing who we are as a company.

To showcase our strengths and accurately reflect our brand positioning, we have restructured to place greater importance on our core sectors – Regeneration, Renewables, Transport, and Utilities – whilst bringing our client projects to the forefront.

We also wanted our website to have a greater focus on our people and purpose, including our work towards a more sustainable future and the faces behind the great work we do with our broader Meet the Team page, providing further insight into our business culture.

 

Values and Purpose:

We’re incredibly proud of the work we do and the sectors we operate in, and the positive impact our teams are making in our communities. It was important that the re-brand captured this, both internally and externally, and that our purpose is consistently prominent through all our branding and communications – delivering life-improving change for communities and future generations.  

The launch of the new brand will now accompany Ardent through its next phase. As we enter a period of significant growth, the website will continue to evolve, reflecting our growing service offering and helping to cement us as the number one land and consents advisory service in the UK.